RARE EARTH DESIGN is the Design arm of THE RARE EARTH (www.therareearth.in) a Media & Design social eco enterprise operating on the principle of PEOPLE-PLANET-PROFIT, out of Hyderabad, India.

We design and market Artisan products and thematic Eco-friendly products to serve the Business Promotion, Cause Promotion, Event management, Gifting and Lifestyle needs of Organizations, Institutions & Individuals.

Our product label ‘RARE EARTH’ offers a range of Apparel, Accessories, Home Accents, Bags and Corporate products for personal use, distribution, gifting or sale.


THE RARE EARTH, as our name suggests, is about all things rare and precious, which we believe need to be protected, preserved and perpetuated - some obviously significant, and others deceptively mundane or even seemingly unrelated. It is also about affirming life, celebrating the triumph of the human spirit, expressing our feelings, hopes and aspirations, and sharing our simple joys, achievements and victories with each other - some big, others relatively small. But which touch our lives all the same, and impact our existence on this planet that we collectively inhabit with our fellow human beings and fellow species - now, and in the times to come.

RARE EARTH MEDIA and RARE EARTH DESIGN are the two arms of THE RARE EARTH (www.therareearth.in) with independent but synergetic Business activities.

RARE EARTH MEDIA (www.rareearthmedia.in) designs and produces Cause Marketing Campaigns & Public Service Advertising Campaigns on Issues and Causes which affect the quality of life and environment on the Planet, for the Print, Web, Film/TV, Mobile and other emerging new Media.

RARE EARTH DESIGN designs and markets Artisan products, and thematic Eco-friendly products for Business Promotion, Cause Promotion, Event management, Gifting and Life-style enhancement.

RARE EARTH DESIGN also collaborates with RARE EARTH MEDIA to take its Media Campaigns beyond the digital realm into the domain of Product Design by conceptualising and creating Cause Products i.e. products in thematic designs which symbolize and promote an Issue or Cause, and marketing them as a part of the latter’s Cause Campaigns.

We are a social eco enterprise - our mandate is to create blended social, environmental and financial value. We operate with the stringent financial discipline of a for-profit, as also adhere to environmentally sustainable and socially responsible business practices that retain the human touch. This triple bottom-line approach is embedded into our very ethos and in the way we do business.



We undertake Wholesale Orders on a confirmed purchase basis. We design and develop Artisan Products and thematic eco-friendly Promotional products, Cause products, Conference products, Event merchandise and Gifts & Giveaways in keeping with the Client’s needs, requirements, preferences and budget, and deliver them within the specified time-lines. The Minimum Order Quantity (MOQ) varies, depending upon the Product.


We are a small team of passionate and socially responsive Media & Design professionals driven by the need to utilise our core competencies to make a difference. We wield Media & Design as tools - to create, communicate and celebrate; as also to question, influence, persuade and transform.

THE RARE EARTH is the logical progression of the journey we have traversed as professionals for over two decades. It has been shaped by our personal vision, our experiences, and the lessons that we have learnt along the way. It is also an extension of who we are as people - a reflection of our core values, sensibilities, convictions and belief systems. It embodies a conscious choice and decision about the way we choose to live and work, and realise our inherent potential.

The co-founders of THE RARE EARTH are Prem Aman, a Non-fiction Film-maker & Media Designer who heads RARE EARTH MEDIA, and Aditi Shah Aman, a Design Professional & Social Eco entrepreneur, who heads RARE EARTH DESIGN.

ADITI SHAH AMAN, Principal Designer & Management Lead ...brief profile ∨∧

Aditi is a Design professional & Social-Eco Entrepreneur with two decades of multidisciplinary Design and Social enterprise Management experience. Trained in Textile Design at India’s premier design institution - National Institute of Design, and in Theatre Design in the UK, she is a former Charles Wallace India Trust (CWIT) fellow, an alumnus of Dasra Social Impact (DSI) and also a Goldman Sachs 10000 Women Entrepreneur alumnus of the Indian School of Business (ISB).

Aditi has worked closely with Artisan producer communities at the grassroots as a Consultant for Design, Organization Development, Business Development and Fair trade. She was formerly the CEO of Chenetha Colour Weaves Pvt. ltd, a Handloom weaver community owned social enterprise initiated by Oxfam. She brings in an acute understanding of Design and Product development for changing life-styles in contemporary markets, and is a staunch proponent of sustainable business practices that retain the human touch.

Aditi also continues to pursue her passion for Theatre by designing Sets and Costumes for Plays and Dance performances. Her other interests and pursuits include Nature, Travel, Culture and Heritage, Holistic education, Alternative therapies, Regional Cuisines and Spiritual Sciences, to name a few.


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704 Aditya Landmark
Necklace Road Station Lane
Off Rajbhavan Road, Somajiguda
Hyderabad 500082, Telangana, INDIA

Email: rareearthdesign@gmail.com
Call: +91 09391055288